Back to School Campagne for JBC

I teamed up with JBC and LDV United for JBC’s Back To School Campagne. VUB research shows that children choose a profession at age 13 according to their gender. Representation is of great importance for children at that age and has a major influence on their development. Therefore we created the “Color Outside The Lines” colorbook to break these gender patterns. You can get the colorbook for free with every purchase at an any JBC store.